Priceis the MAIN lever that impacts the profitability of companies.
Therefore, it is essential to make pricing decisions strategically, regardless of the sector.
Here are some examples of what can be achieved when method and experience are combined:
- Sustainable increase in profitability
- Reflect the business strategy through commercial policy
- Capture value in a segmented way by evaluating the buying profile
- Ensure transparency in commercial policy
- Reduce conflict between sales channels
- Optimize prices for greater value capture
- Define prices based on customer perceived value, not just mark-up
- Structure and implement a pricing process
- Align commercial team compensation with company objectives
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